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Amazon.com's Results. Amazon.com announced that it sold more than 56 million items worldwide from November 1 to December 23, 2002. The largest sales day occurred on Monday, December 9, with 1.7 million units ordered, or 20 items per second worldwide. The second largest sales day, with 1.6 million units ordered, occurred on Wednesday, December 11, just a day before the holiday ordering deadline for Free Super Saver Shipping on Thursday, December 12.
[Source: Scott Loftesness]
Not that most e-commerce sites will ever see those levels, but the ratio is interesting. Amazon's busiest day (1.7 million units) was less than 2x the average over the 53-day period (56 million / 53 days = 1.06/day average). I would have expected their busiest day to be closer to 4x or 5x the 53-day average.
Posted Friday, December 27, 2002 9:27:30 PM  
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