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Web Hosting Strategies

Analysis and review of the web hosting and managed services industry by Doug Kaye.

Searching for Success. According to a 2000 Forrester Report, 93% of ecommerce executives interviewed said their sites either didn't offer site search or were using software that failed basic tasks. Yet, a recent Jupiter MediaMetrix report stated, "80% of online users will abandon a site if the search function doesn't work well." These figures reveal a profound disconnect between eretailers and their potential customers. Online shoppers want easy search that works. Eretailers aren't providing it. [Source: marketingsherpa.com] This article includes a list of the seven top search firms.
Posted Wednesday, October 03, 2001 11:34:44 AM   


 

 

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