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Blogarithms

Doug Kaye's thoughts on web services, web hosting and managed services.

IT Strategy Letter Sneak Preview. It's been nearly four weeks since the last edition. Finally, a new one goes out tomorrow after 9am Pacific. Check it out! (And subscribe, too.)
Posted Monday, September 29, 2003 4:51:24 PM   


Web Services News Feed. In case you've missed it, Phil Wainewright is providing a great service to the community by acting as a clearinghouse for news releases related to web services. Best of all, you can subscribe to the service as an RSS feed.
Posted Monday, September 29, 2003 7:35:42 AM   


The Importance of Newsletter Marketing. "Email newsletters are one of the great bargains in marketing. They keep your company in front of your customers on a regular basis for very little cost. Newsletters aren't right for every audience-I wouldn't recommend them when targeting the nursing home crowd-but if you're in the Web hosting business, there's a good chance that 100% of your customers and prospects use email, making newsletters a good medium." [My August '03 column for the Web Host Industry Review]
Posted Monday, September 29, 2003 7:30:23 AM   


Semantic IntegrationL Loosely Coupling the Meaning of Data. ZapThink's Ron Schmelzer writes that companies he meets with are under the impression that they should integrate their data, not their applications. In many ways, they're right in that in a well-designed loosely coupled SOA, the application should be invisible. "...users won't be required -- or even able -- to know if the data they are consuming originated in a database, an enterprise application, a file system, another company, or anywhere else for that matter. In fact, in a Web Services-based SOA, the data users consume are entirely decoupled from the source of the data."

But hiding the application isn't enough. One must also hide the internal structure of the data. "Developers often think not of the data itself but rather the structure of those data: schemas, data types, relational database constructs, file formats, and so forth...[but] these various data structure representations actually get in the way. How information is stored and represented interferes with the meaning of that information."
Posted Monday, September 29, 2003 7:17:44 AM   


 

 

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